Why should Web3 founders care about podcasts? Podcasts are a proven way to simplify complex blockchain topics, build trust, and connect with audiences. With over 546 million global listeners and a $36.67 billion market (growing 30.1% annually through 2028), this medium offers unmatched potential to explain intricate ideas like tokenomics and blockchain mechanics in an engaging, personal format.

Key Takeaways:

• Challenges for Web3 Founders: Explaining complex blockchain concepts, overcoming skepticism, and navigating shifting regulations.

• Why Podcasts Work: Long-form storytelling builds credibility, trust, and deeper connections compared to social media or ads.

• Growing Trend: As of July 2025, at least 70 blockchain-focused podcasts exist, showing how well this medium resonates with the Web3 community.

• Content Planning: Success depends on clear goals, a suitable format (e.g., interviews, explainers, roundtables), and understanding your audience.

• Tools: Platforms like Riverside.fm, Audacity, and Spotify for Podcasters can streamline production and analytics.

• Promotion: Use mainstream platforms (Spotify, YouTube) and Web3-focused channels (Discord, decentralized platforms) to maximize reach.

Podcasts are more than a trend - they’re a tool for education, networking, and trust-building in the Web3 space. Start with clear goals, create accessible content, and leverage the right tools and channels to grow your audience.

Founder Funnel Mastery: Stop Wasting Your Money on Web3 Influencers

Planning Your Web3 Podcast: Setting the Foundation

Launching a Web3 podcast takes more than just plugging in a microphone and hitting record. To make an impact, you need a clear, goal-driven plan that ties directly to your broader business objectives. Without this groundwork, your podcast risks becoming just another project that doesn’t deliver meaningful results.

Setting Clear Goals for Your Podcast

Before diving into production, take a step back and define your podcast's purpose. A podcast isn’t just about jumping on a trend or racking up listens. It’s a long-term tool for building trust, credibility, and connections with your audience.

For Web3 founders, your podcast goals should align with your business strategy. Are you aiming to attract investors? Educate users about your platform? Build a community around your protocol? Each of these requires a tailored approach. For instance, if you want to establish thought leadership, focus on in-depth discussions about industry trends. If community-building is your goal, highlight relatable stories and invite listener interaction.

Take Onchain Heroes as an example. When Ashton Barger and Angela Em launched their crypto podcast in March 2025, they had a clear vision: to spotlight Web3 thought leaders and projects making a tangible impact. Their episodes cover topics like smart wallets, asset tokenization, and crypto investing, all of which underscore their expertise in the space.

Remember, success isn’t just about downloads. Metrics like listener feedback and completion rates are far better indicators of whether your content is resonating. Pick one or two primary objectives for your podcast and shape your strategy around them. Trying to educate, fundraise, recruit, and build community all at once? That’s a recipe for spreading yourself too thin.

Picking the Best Format for Web3 Topics

Let’s face it: Web3 concepts can be tough to digest. Your podcast format should simplify these ideas, making them accessible without sacrificing depth. The beauty of podcasting is its flexibility - there’s a format for every style and audience.

Interview-based shows are a popular choice in the Web3 space, allowing you to feature industry leaders and project founders. This format works particularly well if you have strong connections and enjoy engaging conversations. It also positions you as someone who knows the right people and asks the right questions.

Prefer going solo? Educational explainer episodes might be your thing. This format is perfect for breaking down complex topics like tokenomics or blockchain mechanics at your own pace. You can use examples from your projects to make the content relatable and actionable.

For controversial or multi-faceted topics, roundtable discussions are a great option. They allow you to present diverse perspectives, fostering balanced and insightful conversations. As Brett Hornung puts it, "It's all about finding what resonates with you!".

Consider your strengths when deciding on a format. If you have a knack for networking, interviews might be the way to go. If you’re skilled at simplifying technical details, solo explainers could work better. Podcasts like Web3 with Sam Kamani and OOO - A Web3 Marketing Podcast demonstrate how different approaches can succeed. While Web3 Academy has built a loyal following of 10.9K on Twitter, all of these shows share one thing in common - they make Web3 concepts easier to understand for their respective audiences.

Finding Your Target Audience

Knowing your audience is critical, especially in the Web3 space, where user behaviors differ significantly from those on traditional platforms. Your listeners could range from crypto investors and developers to blockchain enthusiasts and the crypto-curious. Each group has unique needs, so tailoring your content is key.

If you already have a community, use it as a starting point. What questions do they frequently ask? Which topics spark the most engagement on your social channels or Discord? These insights can guide your podcast’s focus.

Web3 audiences value transparency, privacy, and authenticity. They’re not looking for promotional fluff - they want educational content, honest discussions, and actionable insights. Craft listener personas to address their varying levels of expertise. For example, you might have:

• Crypto Curious: Newcomers who need simple, jargon-free explanations.

• DeFi Power Users: Advanced listeners interested in technical deep dives.

• Web3 Builders: Developers looking for insights on tools and trends.

Stay connected with Web3 communities to keep your finger on the pulse. Engage in Discord servers, Twitter conversations, and Reddit threads to learn what your audience cares about and how they consume information.

Also, think about where your audience spends their time online. Are they active on Twitter, Telegram, or niche Web3 platforms? Knowing this helps you promote your podcast effectively and maintain engagement between episodes.

Finally, remember that podcasts are a trusted medium - 57% of listeners trust podcast hosts more than other creators. In a space like Web3, where trust is hard to earn, being transparent about both your wins and challenges can set you apart. Your audience wants to hear from someone who’s authentic and knowledgeable, not just another voice in the crowd.

Creating Podcast Content for Web3

Once your podcast's foundation is set, the real challenge begins: creating episodes that truly connect with your Web3 audience. It's not just about producing content regularly - it's about making blockchain concepts understandable, engaging, and credible. Your goal is to educate without overwhelming, inform without losing trust, and establish authority without sounding overly promotional. With your groundwork in place, it's time to focus on creating content that aligns with your Web3 objectives.

Breaking Down Complex Web3 Concepts

Crafting content for a Web3 podcast means simplifying intricate ideas without diluting their essence. Start with the basics and build up gradually. Think of blockchain concepts as a staircase - you wouldn’t jump to discussing smart contracts without first explaining what a blockchain is. Similarly, tokenomics discussions should begin with the fundamentals of tokens before diving into advanced mechanisms. This step-by-step approach ensures your audience stays engaged and informed.

For instance, you could compare blockchain to a view-only Google Doc, where everyone can see changes but no one can alter past entries. Smart contracts, on the other hand, can be likened to vending machines - automated systems that execute transactions once certain conditions are met.

Focus on real-world applications instead of getting bogged down in technical details. Instead of explaining consensus mechanisms in-depth, highlight how blockchain improves areas like payment processing, supply chain tracking, digital identities, and healthcare records. These relatable examples make the technology more tangible for listeners.

Take inspiration from podcasts like BlockShots: Blockchain Simplified, which excels at breaking down complex topics into digestible episodes. In April 2024, they released an episode on "Parallel Execution in Blockchains", explaining how it enhances performance in under four minutes. Another episode from the same month explored "Real World Asset Tokenisation", detailing its benefits like improved liquidity and simplified trading.

To keep your episodes focused, consider dedicating each one to a single topic, such as "Restaking", "The Dencun Upgrade", or "Modular Blockchains". A clear, no-nonsense style will help you cut through the noise. For example, when discussing tokenomics, go beyond buzzwords like "yield farming" and explain the economic principles that underpin token distribution.

Tools for Podcast Production

Starting a podcast doesn’t require a massive budget. With the right tools, you can produce high-quality episodes even on a modest setup.

• Recording and hosting platforms: Platforms like Riverside.fm are great for recording remote interviews, especially if your guests are spread across time zones. If you're just starting out, even your smartphone's built-in microphone can work.

• Editing software: Tools like Audacity offer powerful multi-track editing for free, though they might take some time to master. If you’re looking for something more intuitive, Descript lets you edit audio by editing the transcript, making the process much easier.

• Hosting and distribution: To reach your audience, you’ll need a reliable hosting platform. Here are a few popular options:

For a Web3 audience, decentralized platforms like Audius or IPFS hosting align well with the ethos of decentralization.

Start with a simple setup and upgrade as you grow. Remember, consistent and valuable content matters more than having flawless audio when you’re just getting started.

Using Tokenomics.net for Content Ideas

Tokenomics.net is a treasure trove of content ideas for Web3 podcasts. With deep industry expertise and insights from over 40 projects, Tony Drummond and his team have helped clients raise more than $50 million. This level of experience translates into valuable content that can resonate with your audience.

Consider creating episodes that break down token models. Explain why certain tokenomics structures work well for gaming projects but might not suit DeFi protocols. Share real examples of successful token distribution strategies or lessons learned from challenges. These stories provide your audience with practical takeaways.

Fundraising strategies are another engaging topic. Discuss common pitfalls in tokenomics presentations, effective ways to attract investment, and lessons from past projects. These insights, based on Tokenomics.net's consulting experience, can help founders navigate the tricky world of fundraising.

Dynamic simulation case studies can also add depth to your content. Walk your listeners through how stress-testing token economies can reveal potential weaknesses or opportunities for growth. These episodes not only showcase your expertise but also offer actionable advice.

Finally, explore industry trends by comparing how different sectors - like gaming, DeFi, and utility tokens - tackle similar challenges. This kind of analysis, rooted in real-world consulting experiences, will help your audience understand emerging patterns and investor expectations.

Promoting and Distributing Your Web3 Podcast

Once you've nailed the art of creating compelling content, the next step is just as crucial: getting your Web3 podcast in front of the right audience. Great episodes are only part of the equation. To truly build authority and foster a community, you need a thoughtful approach to distribution and promotion. The trick? Use a mix of traditional podcast platforms and Web3-specific channels to maximize reach while cultivating genuine connections.

Best Distribution Channels

Start with the big names: Apple Podcasts, Spotify, and Google Podcasts. These platforms give you access to a broad audience. But if you're focusing on Web3, YouTube should be a priority. It’s perfect for incorporating visuals like token diagrams, charts, or screen recordings to simplify complex ideas.

Social media is another powerful tool. Twitter/X is the heartbeat of Web3 discussions, making it essential for promoting your episodes. Share snippets, behind-the-scenes content, and join ongoing conversations to grow your presence organically. For a professional edge, LinkedIn helps you connect with investors and business-minded audiences. Meanwhile, Reddit's crypto communities are great for sparking discussions and gathering feedback.

For something more aligned with Web3 values, explore Web3-native distribution methods. Mint your podcast episodes as NFTs - this not only creates collectible content but also strengthens your bond with dedicated listeners. Hosting your episodes on decentralized storage platforms like IPFS underscores your commitment to decentralization.

Community-driven platforms like Discord can also be game-changers. Set up channels for episode discussions, live Q&A sessions, and listener networking. By actively engaging and moderating these spaces, you can turn casual listeners into loyal advocates.

Finally, don’t underestimate the power of email newsletters. They’re a direct way to announce new episodes and share exclusive insights, keeping your audience engaged without relying on algorithms.

Once your distribution channels are set, consider teaming up with industry leaders to expand your reach even further.

Working with Web3 Thought Leaders

Collaborating with established voices in the Web3 world can significantly boost your podcast’s visibility and credibility. But it’s important to approach these partnerships with authenticity and purpose.

Guest interviews are a win-win. Web3 thought leaders are eager to share their knowledge and educate others about blockchain, crypto, and related topics. Hosting respected figures not only enriches your content but also elevates your podcast’s reputation.

Take cues from successful shows that regularly feature prominent industry guests. Consistent, high-quality interviews can position your podcast as a trusted resource in the community.

Cross-promotion is another natural outcome of these collaborations. For example, when Pomp appeared on Empire or Laura Shin joined The Milk Road Show, both podcasts benefited from audience crossover and increased exposure.

Beyond individual interviews, consider forming community partnerships. Work with other Web3 podcasts on themed series, co-host live events, or even share Discord communities. These efforts not only strengthen your network but also establish your podcast as a key player in the Web3 media landscape.

Using Tokenomics.net's Network

Tokenomics.net offers a unique edge for promoting Web3 podcasts. With Tony Drummond’s impressive track record - consulting for over 40 projects and helping raise more than $50 million - you gain access to a network of founders, investors, and experts.

Client case studies can make for engaging podcast episodes, showcasing real-world applications of tokenomics principles. Additionally, investor connections through Tokenomics.net’s network can help you reach key decision-makers in the Web3 space.

Tap into Tokenomics.net’s expertise to enhance your podcast’s credibility. Regular contributions from Tony Drummond or his team can provide authoritative insights on market trends, regulatory updates, and emerging tokenomics models.

Community amplification is another benefit. By creating content that resonates with Tokenomics.net’s clients and broader network, your podcast can gain traction through their established audiences. Projects that have worked with Tokenomics.net often share valuable content, further extending your reach.

Positioning your podcast strategically within the tokenomics consulting niche can set it apart from general crypto content. By aligning with Tokenomics.net’s reputation, you can establish your show as a must-listen resource for founders, investors, and anyone curious about the economic design of Web3 projects.

The key to effective promotion lies in genuine engagement. Instead of constantly broadcasting promotional content, focus on delivering real value to your audience. By combining strategic partnerships, thoughtful distribution, and authentic interaction, you can grow your podcast’s influence within the Web3 community.

Tracking Success and Improving Your Podcast Strategy

Once your podcast is up and running, it’s time to focus on tracking its performance. Creating great content and promoting it effectively are just the first steps. To make your Web3 podcast stand out, you need to measure the right metrics and adjust your approach based on real data. The podcasts that thrive in this space are the ones that consistently monitor their progress and adapt to their audience. Let’s dive into the key metrics you should track and how to use them to refine your strategy.

Key Metrics for Web3 Podcasts

While traditional podcast metrics like downloads are helpful, they only tell part of the story. Downloads might indicate initial interest, but they don’t guarantee that people are actually listening. In fact, 13% of podcast downloads are never played.

To get a clearer picture of engagement, focus on metrics like listener retention and audience interactions - likes, comments, shares, and social media mentions. As Slava Malchenko, Head of Marketing at Cointelegraph, aptly notes:

"If your community isn't buzzing about your project, are you really succeeding?"

Beyond engagement, track how your podcast impacts your business. Look at website traffic driven by episodes, the number of qualified leads, and inquiries from potential investors. For Web3-specific insights, monitor wallet connections and growth in your Discord or Telegram communities. Measuring brand awareness is equally important - keep an eye on social media mentions, search engine rankings, and how often your podcast is recognized within Web3 circles.

Analytics Tools to Use

The right tools can help you turn data into actionable insights. Here are some popular options to consider:

• Spotify for Podcasters: A free tool offering insights into listener demographics, episode performance, and follower growth.

• Podtrac: Available for free or with a $20/month plan, it provides detailed audience analytics.

• Simplecast: Starting at $15/month, it combines podcast publishing, distribution, and analytics.

• Transistor: Priced at $19/month, it supports over 26,000 podcasts and tracks how episodes drive traffic and leads.

• Castos: Also starting at $19/month, it’s trusted by brands like Fossil and Instacart for analyzing listener behavior.

• CoHost: At $35/month, this tool offers enterprise-level features for professional podcasters focused on revenue growth.

Leverage these tools to better understand your audience and refine your content strategy.

Improving Content Based on Data

Data is only useful if you act on it. The most successful Web3 podcasts use analytics to make targeted improvements.

Start by gathering listener feedback. Don’t just wait for comments - actively ask for opinions during episodes or through your newsletter. With 24% of adults aged 18–34 tuning into business podcasts, it’s crucial to keep your content engaging and accessible.

Dive into your episode performance to identify patterns. If certain topics consistently perform well, create more content along those lines. Use audience demographics to tailor your content and schedule posts at times when your listeners are most active. Make sure your show notes and links are mobile-friendly, as over 70% of weekly podcast listeners use smartphones.

Social media can also provide valuable clues. High engagement on platforms like Twitter or LinkedIn might point to topics worth expanding on in future episodes or even an entire series.

Experiment with A/B testing for titles, thumbnails, and episode introductions to see what resonates most with your audience. Since 34% of podcasters release new episodes every 3–7 days, optimizing your posting schedule based on data can make a big difference.

Finally, stay adaptable. Web3 evolves quickly, and reviewing your analytics monthly will help you keep your strategy aligned with market trends and audience expectations.

Conclusion: Building Authority and Community Through Podcasting

Podcasting offers Web3 founders a unique way to build trust while connecting with investors, users, and communities. With a growing global audience and a rapidly expanding market, it’s an incredible opportunity to educate and engage those who matter most to your project.

From the initial planning stages to tracking your podcast’s performance, every step supports your broader business goals. By simplifying complex blockchain ideas into engaging, easy-to-understand episodes, you not only inform your audience but also establish yourself as a trusted voice in the Web3 space. Experts in the field often describe podcasts as the perfect medium to bridge the gap between intricate Web3 technologies and everyday listeners.

Your podcast can also lay the groundwork for building a thriving community. Take Mike Boon, for example. As the creator of Toronto Mike'd, he’s fostered a sense of belonging by calling every guest a "Friend of Toronto Mike" (FOTM). This approach has grown into what he calls the "Toronto Mike Universe", complete with a WhatsApp group where listeners and guests exchange ideas, discuss episodes, and collaborate on new content.

To turn your listeners into a dedicated community, you’ll need to go beyond the podcast itself. Create spaces where your audience can interact, whether that’s through Discord servers, Telegram groups, or social media platforms. Encourage collaboration by welcoming new ideas and responding quickly to feedback. These shared spaces can transform casual listeners into active participants.

Did you know that 41% of Americans listen to podcasts monthly? And globally, podcasting is expected to grow at a 30.1% annual rate through 2028. Even in a tech-driven world dominated by algorithms, the human connection remains a vital advantage. For Web3 founders, this is a chance to engage audiences in a deeply personal and immersive way.

But podcasting success isn’t just about downloads or listener stats. It’s about creating meaningful relationships with your guests and audience. Consider hosting live events, organizing Q&A sessions, or involving your community in shaping future episodes. Each interaction strengthens your position in the Web3 ecosystem.

In the fast-paced world of Web3, the relationships you nurture through consistent, valuable podcast content can leave a lasting mark. Whether you’re explaining DeFi protocols, chatting with industry leaders, or sharing your own journey as a founder, every episode reinforces your role as a thought leader and community builder.

FAQs

What are the best ways for Web3 founders to use podcasts to build trust and connect with their audience?

Podcasts offer Web3 founders a powerful way to build trust and connect with their audience. By focusing on clear and educational content, they can break down complicated Web3 ideas into digestible pieces. Sharing personal experiences and real-world examples adds a human touch, making their brand feel more relatable.

To deepen engagement, founders can invite industry experts for guest appearances, join discussions on relevant podcasts, and actively engage with listener feedback. Regularly publishing episodes and being open about the company's mission and values further strengthens trust and loyalty over time.

How can Web3 founders simplify complex concepts in their podcast episodes?

To make Web3 concepts easier to grasp, focus on simplifying the language. Skip the heavy technical terms and explain the core ideas in a way that feels approachable and relatable. One of the best ways to do this is by using analogies or real-world examples - connecting abstract ideas to everyday experiences can make even the most complex topics click.

Another great approach is storytelling. Share examples, case studies, or scenarios that show how Web3 technologies address real challenges. These stories not only make the information more engaging but also help your audience see the practical value of these innovations.

Finally, ensure your content is accurate by pulling information from reliable sources like whitepapers or official technical documents. When you combine clear, engaging delivery with solid research, you’ll not only educate your audience but also establish credibility in the Web3 world.

What are the best ways for Web3 podcast creators to measure success and improve their strategy using listener data?

Web3 podcast creators can gauge their success by keeping an eye on key performance indicators (KPIs) such as total downloads, growth in listener numbers over time, audience engagement (like comments, shares, or reviews), and platform-specific stats like subscriber counts. These metrics shed light on how well the podcast connects with its audience.

To fine-tune their approach, creators can leverage podcast analytics tools to dive deeper into listener behavior. Metrics like average listening time, drop-off points, and most popular episodes can offer valuable clues. Additionally, paying attention to audience feedback - whether through reviews or direct comments - can highlight areas that need improvement. Armed with this data, creators can tweak their content, adjust their release schedules, or refine their promotional strategies to better meet their audience's tastes and align with their Web3 goals.

Related posts

• Web3 Fundraising: Pre-Seed to Series A Checklist

• Content Marketing Web3 Founders Toolkit

• Social Media Automation Web3 Guide

• SEO Strategy Guide Web3 Projects