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Everything onchain is transparent. How to actually build on it is not. So we published the process we do with clients: 67 lessons, 215 files and the complete Stockpile data room. Access is open now.
- 67video lessons
- 5h 49mof video
- 215downloadable files
- 11finished deliverables
What is inside
Eleven modules, built on one project.
Stockpile is a fictional company we take all the way through, from the first discovery conversation to the whitepaper. Every lesson has you build one piece of your own data room beside it.
- 74presentationsThe deck behind every lesson, downloadable, so you are not screenshotting a video.
- 99worksheetsOne for nearly every lesson, plus a master worksheet for every module. Most state their own time budget, usually ten to fifteen minutes.
- 9editable templatesCharter, market research, mechanism design, whitepaper, revenue model and token distribution. Copy them, fill them, keep them.
- 11finished deliverablesThe complete worked data room for Stockpile, the example project, as an answer key.
The nine templates, named
- M1Project CharterGoogle Doc, DOCX, Markdown
- M1Stockpile Kickoff QuestionnaireMarkdown
- M1Stockpile Kickoff ResponsesMarkdown
- M2Market ResearchGoogle Doc, DOCX, Markdown
- M3Mechanism DesignGoogle Doc, DOCX
- M6Generic Revenue ModelGoogle Sheets, XLSX
- M7Token Distribution DesignerGoogle Sheets, XLSX
- M8Simulation CodeZIP, Python
- M9WhitepaperGoogle Doc, DOCX
The curriculum
All 67 lessons, in the order they run.
Discovery first, then research, then the mechanism, because each one changes the one after it. Open a module to see its lessons. The lesson titles are the ones you will find inside.
00Why You’re HereThe order everything else depends on.4 lessons · 4 worksheets
- 0.1Who’s teaching you this
- 0.2Why this course exists
- 0.3You’re building it backwards
- 0.4How you’ll build it
01DiscoveryYour first vision is too big. Cut it down to a charter.4 lessons · 6 worksheets · 1 deliverable
- 1.1Your first vision is too big
- 1.2The discovery conversation
- 1.3Mapping what exists
- 1.4Locking the charter
02Market ResearchThe research that forces a pivot, and how to survive one.6 lessons · 8 worksheets · 1 deliverable
- 2.1The research that forces a pivot
- 2.2Finding the real competitors
- 2.3Decoding the business model
- 2.4Mapping stakeholders and revenue
- 2.5Regulatory positioning signal
- 2.6The pivot moment
03Mechanism Design: Business ModelWho pays you, and why.6 lessons · 8 worksheets · 1 deliverable
- 3.1Mechanism design where everything gets locked
- 3.2The product and the problem it solves
- 3.3The full cast stakeholders and their roles
- 3.4Who pays you and why
- 3.5Supply side demand side the engine
- 3.6Revenue streams how you monetize
04Mechanism Design: Operations and ComplianceThe machine that keeps the token’s claim true. Thirteen lessons, the biggest module here.13 lessons · 15 worksheets · 1 deliverable
Module 4 scores your project against five regimes: US SEC and CFTC, EU MiCA, Swiss FINMA and the DLT Act, Singapore MAS, and UAE VARA and ADGM. And five classification buckets: backed commodity, security, payment or stablecoin, utility, NFT.
- 4.1Making the token represent something real
- 4.2The compliance mindset scope it don’t solve it
- 4.3Classification by asset type
- 4.4Jurisdiction by jurisdiction
- 4.5The compliance stack
- 4.6The custody and deposit relationship
- 4.7The rails underneath
- 4.8The transaction lifecycle
- 4.9Issuance and guarantees
- 4.10Ownership form and token standard
- 4.11Entity architecture
- 4.12Fee design why 1.5 and not 1
- 4.13Redemption peg enforcement and process maps
05Mechanism Design: Token EconomicsDoes your token have a real job? No is a legitimate answer.5 lessons · 7 worksheets · 1 deliverable
Four questions decide whether you need a token at all. Uniswap shipped without one for years.
- 5.1Does your token have a real job
- 5.2Faucets where every token comes from
- 5.3Sinks where demand comes from
- 5.4The economic flywheel
- 5.5Adversarial review who profits from breaking your design
06Revenue ModelingA five-year projection across three scenarios, every assumption sourced.5 lessons · 6 worksheets · 2 deliverables
- 6.1Top down or bottom up
- 6.2Forecasting supply and demand
- 6.3Breaking streams into sub parts
- 6.4Token demand from business activity
- 6.5Scenarios and the costs question
07Supply-Side TokenomicsAllocation, vesting, liquidity depth, and the audit that finds your cliff wall.8 lessons · 11 worksheets · 2 deliverables
- 7.1Supply and launch valuation
- 7.2Allocation buckets
- 7.3Vesting cliffs emissions
- 7.4V2 liquidity full range pools
- 7.5V3 liquidity concentrated slippage
- 7.6Buyback strategy growth pool
- 7.7Real vs speculative demand
- 7.8Distribution audit
08SimulationsRun the economy a thousand times. Read what breaks.9 lessons · 11 worksheets · 3 deliverables
- 8.1When you need a simulation
- 8.2What Monte Carlo does
- 8.3Scoping to one question
- 8.4Modeling choices random vs calibrated
- 8.5Real behavior cohorts regimes
- 8.6Invariants and stress
- 8.7The Stockpile fee discovery
- 8.8Reading the outputs
- 8.9When simulation says redesign
09WhitepaperThe synthesis, written for three audiences at once.4 lessons · 6 worksheets · 1 deliverable
- 9.1Whitepaper vs mechanism design
- 9.2Synthesis structure
- 9.3Writing for three audiences
- 9.4Polish and brand
10The Data Room in PracticeUsing it in a raise, and keeping it alive afterward.3 lessons · 5 worksheets
- 10.1Using in fundraising
- 10.2Living document
- 10.3Toolkit and next move
The finished data room
11 finished deliverables. One answer key.
Stockpile's data room ships with the course, complete. These are the real documents, by name, format and extent, as the data room itself lists them.
| Number | Deliverable | Produced in | Format and extent |
|---|---|---|---|
| 01 | Stockpile Project Charter | Module 1 | PDF, 22 pages |
| 02 | Market Research Summary | Module 2 | |
| 03 | Mechanism Design Document | Modules 3 to 5 | PDF, 142 pages. Business model, operations and compliance, token and economics. |
| 04 | Stockpile Revenue Model | Module 6 | XLSX. 60 months, 5 revenue streams, 3 scenarios. |
| 05 | Revenue Model Explainer | Module 6 | |
| 06 | Tokenomics Audit Report | Module 7 | PDF, 61 pages. 14 quantitative analyses. |
| 07 | $PILE Token Distribution | Module 7 | Google Sheets. 1B-supply distribution. |
| 08 | Simulation Setup | Module 8 | |
| 09 | Simulation Results | Module 8 | PDF. 1,000 simulated paths. |
| 10 | Simulation Code | Module 8 | ZIP, Python. The engine that produced the fan charts. |
| 11 | Stockpile Whitepaper | Module 9 | PDF, 58 pages |
Plus the per-run summary statistics from every scenario the simulation was run under: base case, slow adoption, copper crash, tight warrant market, long-hold dominance, combined stress.
Every module has you build one piece of your own data room. Then you open Stockpile's finished version of the same piece and compare. 99 worksheets carry you from one to the other.
Who you are learning from
Taught by the founder who runs it for clients.
The same person who runs the engagement for clients teaches every lesson here. Nothing is delegated and nothing is theoretical.
Tony Drummond
Founder & Client Success
- 20K+ Social Media Followers
- Grew own project to $200M market cap and 75K+ members
- Advised 100+ Web3 Builders on Tokenomics & Strategy
- Mentor at top web3 accelerators: Outlier Ventures, yard[hub]
- Trained 100+ in Lean Six Sigma, delivering millions in sustainable improvements
In one call he helped me identify gaps in my plan, saving me thousands of dollars.
Brett ButlerHIRESPHERE Unbeatable mix of knowledge, presenting skills and passion. The founders were getting more excited by the minute.
Eugene ShakulaYARD[HUB] Tony is a world expert in tokenomics.
Bruno CalabrettaDFINANCE
Start the course.
Eleven modules, 67 lessons, 215 files and a finished data room. Access is open now, and nothing unlocks on a schedule.
